If you’re looking to start your own website, that is one of the first things you’ll need to figure out. Choosing a web domain isn’t as simple as you may think, though. There are a few steps that you should take when it comes time to pick out your name. If you follow all of the steps & rules, you won’t be able to keep up with all of the traffic that’ll be flowing through your website.
Target Your Area
If you plan to run a local business, you should consider using your state or town in your URL. That way, people will know which area you are in. They may think that they can get your services in their town and start contacting you. It’s a waste of your time and their time in the long-run.
Keep It Simple
If you want people to easily remember your domain name or URL, you need to keep it simple. You don’t want something that has hyphens, numbers, 100 letters, or anything like that. The fewer characters you use, the easier people will remember it. Not to mention, if it’s long and wordy, people are going to have to write it down and what happens if they lose the paper that they wrote it down on? They can’t access your website unless they bookmarked it on their computer. Simply, keep it simple and easy to remember.
Using keywords based on what your services are will bring you more traffic than if you don’t. These keywords help you rank better on search engines, which is what brings in your traffic. You don’t want to be all the way on page 10 of Google, you want to be on page one or two. Using a URL that has keywords also makes more sense to your potential customers. If your website is going to be all about fishing, you should relate your URL to something that has to do with fishing, not something that targets bowling or kayaking, it’ll confuse people.
Make It Memorable
We aren’t talking about making it easy to remember due to lack of characters, we’re talking about making it catchy. It’s like that jingle you heard on TV or on the radio that you can’t get out of your head. You want people to catch the “ear bug” when it comes to your URL. When they hear a certain keyword, they’ll think of your website. Once you choose your Url, talk it over with your most honest friends. They can help you figure out if it’s something that people are going to remember or not. Not to mention, if your customers know your catchy URL off of the top of their head, they can share it with their friends easier, bringing in more traffic for you.
Use An Appropriate Extension
A lot of people don’t know this, but the .com or .co at the end of the URL means something specific. You have to ensure that you are using the proper extension that works for your business. Unfortunately, the .com extensions usually involve more wordy domain names because they’re so popular and the short names run out quickly. Here’s a handy breakdown of what the extensions mean: .co is for a company, commerce, and community, .info is an informational site, .net is for technical sites, .org is for non-commercial organizations, .biz is for business or commercial use such as e-commerce sites, and .me are for personal, blog, and resume sites.
How To Register
Now that you know the basics, here’s how to register a domain in ca.godaddy.com.
Step 1: Check the name’s availability. Go to the homepage and in the “domain name search” field, enter the domain name you would like and click “GO”.
Step 2: If the domain name you want isn’t available, they’ll provide you with alternatives.
Step 3: If it’s available, head over to checkout and buy it. If not, you can select one of the ones they picked out for you.
Step 4: Go to the cart and fill out all of your information. Before it takes you there, it’s going to take you to another page that has more options for you. You can either choose one or more, or head over to the information page.
Step 5: Once you either log out or create your account, you can then purchase your domain name.
Now that you know the do’s and the don’ts of picking a domain name, you can now head on over to ca.godaddy.com and purchase one. If your domain name isn’t available, don’t get frustrated. You can either choose one that they recommend for you or you can come up with a more unique, simple, and creative name that everyone will remember.